2018 • PRESENTATION DESIGN, BRANDING, MARKETING

As a freelance project, I worked with the Marketing & Communications department of Northeastern University’s College of Arts, Media and Design (CAMD) to develop three presentations for various informational sessions. The purpose was to make the information stand out to audiences of students who likely have viewed many equivalent presentations at other universities. The presentations were for Admitted Students, Prospective Students, and Events & Groups, and are thematically similar to seem cohesive but with unique layouts in case any audience members view multiple presentations. Since these were designed soon after a college-wide rebrand, one of the purposes of this project was to provide CAMD with a template for presentations going forward.

Admitted Students

I used dramatic color contrast of text and background to correspond with the non-static tone of a college centered around the arts. The presentation consists mostly of student imagery to humanize the process of choosing and enrolling in college as much as possible.

The “CAMD by the Numbers” slide in all presentations conveys the information in either bubbles or blocks, avoiding the traditional columns or lists that students might see at other colleges.

This slide conveys the various paths available to CAMD students, which are distinct experiences yet can still overlap for a unique interdisciplinary experience. I chose lines to represent separate paths, but they curve and overlap to show the interaction of disciplines (e.g., there are ways to combine “Art & Design” and “Communication Studies”).

2018_0911 Prospective_vFINAL.jpg — Prospective Students

Created for Prospective Students Day, this presentation has a similar target audience as the first one: students considering but not enrolled in Northeastern. It maintains the sleek, high-contrast aesthetic to catch the attention of high schoolers worn out from their college search.

Events & Groups

The intended audience for this presentation is different than the other two, since it’s for people already on campus; the viewers of this presentation may have seen either of the other two presentations when visiting Northeastern. To differentiate it from the others, this one has a lighter aesthetic with heavier emphasis on red rather than black.